As Lead Social Producer, I transformed MusiCares’ biggest fundraiser of the year by introducing its first-ever dedicated red carpet presence and a social-first backstage honoree interview format.

In addition to producing all pre-gala content, I directed and hosted the red carpet and backstage interviews. As an admirer of the Motown legacy, it was an honor to craft a digital narrative worthy of these icons. The honoree interview became the highest-performing content piece of the night, generating record-breaking engagement and establishing a new digital blueprint for the organization.