My creative vision took center stage for xoNecole’s series “Beautiful Soul” in collaboration with Ulta Beauty, featuring Black girl powerhouses like Sylvia Obell, Mattie James and Jazzmyne Jay. In addition to pitching the initial concept, I also shaped the series’ aesthetic.

Using Final Cut Pro, I designed the intro sequence, product text animations and captivating motion graphics. This project demonstrates my ability to translate ideas into visually engaging content and lead creative direction on a content series.