Person of the Year

Skills

Content Strategy, Video Production

Industry

Music, Non-Profit

Description

As the first content producer at MusiCares, I had the privilege of contributing to the prestigious Person of the Year during GRAMMY Week. Over two years, I played a pivotal role in developing and executing engaging content from the gala.

Achievements:

  • Record-Breaking Engagement: Successfully increased content production, resulting in record-breaking analytics and audience engagement.

 

 

  • Team Leadership: Led the video production and posting by a creative agency to ensure efficient collaboration and timely delivery of deliverables.

 

  • Content Strategy: Developed and implemented comprehensive content plan to align with the gala’s theme and objectives including celebrity interviews, behind-the-scenes footage, and highlight reels.
Skills

Graphic Design

Industry

Music, Non-Profit

Description

In a time-sensitive situation where our external graphic designer was facing delays, I was able to leverage my diverse skill set to step in and design the talent announcement graphics for the 2023 Person of the Year gala.

These graphics were essential for promoting the exciting lineup of performing acts and generating excitement for the event on social media. By successfully completing this task, I demonstrated my ability to adapt to changing circumstances and deliver high-quality work under pressure.

GRAMMY Sunday

Skills

Graphic Design

Industry

Music

Description

I was thrilled to contribute to the 2024 GRAMMY Awards. One of the key goals was to drive significant traffic to grammy.com during the live broadcast. To achieve this, graphics were designed by me using Adobe Photoshop and posted to Instagram stories. They were linked to articles on the website, creating a seamless user experience.

”Omg, ICON! You’re amazing @_kyrajay, thanks for your help. We appreciate you! 💕✨🎶

Laura RodriquezDirector of Social, The Recording Academy