Historically, there has been a lack of services available for the hip hop and Black music community despite hip hop being the largest genre in the U.S. On Hip Hop’s 50th birthday, MusiCares launched “Humans of Hip Hop” a program is directed at increasing awareness of the organization and providing resources tailored to the needs of the community.

I produced all the video content for the initiative included a PSA, recaps from our multi-city tour and interviews with hip hop artists like Killer Mike, David Banner, Common and Lupe Fiasco, further extending the program’s reach.