While serving as Associate Social Media Manager in a lean, agile team environment, I often stepped into a cross-functional role to bridge the gap between digital branding and physical experiential design.

For this multi-city wellness campaign, I utilized the established campaign typography and color palettes to design large-scale stage backdrops and interactive photo-op activations.

Seeing my digital assets brought to life in person at the Atlanta and New York events was a career highlight. To close the loop between the physical events and our digital audience, I also conducted exclusive, social-first interviews with celebrity guests Meagan Good and Naturi Naughton.