I was thrilled to contribute to the 2024 GRAMMY Awards. One of the key goals was to drive significant traffic to grammy.com during the live broadcast. To achieve this, graphics were designed by me using Adobe Photoshop and posted to Instagram stories. They were linked to articles on the website, creating a seamless user experience.
Person of the Year
Skills
Content Strategy, Video Production
Industry
Music, Non-Profit
Description
As the first content producer at MusiCares, I had the privilege of contributing to the prestigious Person of the Year during GRAMMY Week. Over two years, I played a pivotal role in developing and executing engaging content from the gala.
Achievements:
- Record-Breaking Engagement: Successfully increased content production, resulting in record-breaking analytics and audience engagement.
- Honoree Interviews: Conducted interviews with honorees, including Berry Gordy and Smokey Robinson (158K views), and Jon Bon Jovi (971K views), that were the highest performing posts of both years.
- Team Leadership: Led the video production and posting by a creative agency to ensure efficient collaboration and timely delivery of deliverables.
- Content Strategy: Developed and implemented comprehensive content plan to align with the gala’s theme and objectives including celebrity interviews, behind-the-scenes footage, and highlight reels.
GRAMMY Sunday
Skills
Graphic Design
Industry
Music
Description
”Omg, ICON! You’re amazing @_kyrajay, thanks for your help. We appreciate you! 💕✨🎶
Laura RodriquezDirector of Social, The Recording Academy
